This analogy compares the launch of a logistics innovation to the take-off of an airliner. In this case, we will focus on a new, leading-edge technology initiative and the preparation and discipline that are critical components of every SUCCESSFUL aircraft, ship or, in our analogy, logistics’ takeoff.

There is an enormous number of factors both human and technical that are always inherently part of any launch or take-off, and I would be remiss in my narrative if I failed to add the contribution of all those in our different fields of endeavor that have contributed over a broad swath of time to give us the state of the art tools & technology that we take for granted as we add & bring new innovations to our industry.

In my first 3 blogs, I introduced you to 3 key elements that are germane to both the aviation’s and the logistics’ world. If you recall they were as follows:

OK let’s go flying – are you ready?

So, now that you have mastered the basics of The Aerodynamics of Logistics I think it’s time we moved on to a more dynamic and exciting part of our training. The next training phase is a sequenced process called the takeoff or launch of a new technology innovation.  This is where we bring together all our preparation and training. Remember the PILOT project or POC (proof of concept)? OK! Now we are going to see if this baby can fly!  Hmm, am I sensing a little concern here, a little nervousness? Well, nothing to it – just add the power, keep her straight and, oh yea, this is important: “Don’t run out of runway!”.

OK, now it gets real, we’re going Kinetic!


…. So that’s how it feels at the pointy end!

And now that I have your full attention!

Yes, all of a sudden this got very real and very serious because all the planning, preparation, and the testing all lead to this point of getting airborne or going live. Do you feel the adrenalin? What happens if things go wrong? Guess what, all take-offs or Tech Launches are different, and they will all require adjustments and last-minute changes, but do not worry, we have a Dynamic system to address these sudden changes & requirements. The remedies come in 2 components: the crew & the discipline.

The aviation crew consists of the Capt., the Co-Pilot, and the flight attendants – our logistics crew consists of our Project Mgr., our Technology team, and our Management team. Yes, the tech team is usually a lot bigger and more complex, but the take-off or launch have all the same elements. Here is the secret: “the V Speeds”.

V Speed check! V1 & VR.  OK, please explain the V speeds.

The V speeds are an integral part of every takeoff – they allow the pilot to make sequential assessments as the takeoff progresses. Yes, it all happens very quickly but the speed of decision-making doesn’t change the critical dynamic of the decisions or the consequences if these decisions are wrong. Remember my adage: “don’t run out of runway or out of time to fix a problem”.

Here is 1 example of staying ahead of the airplane by always watching where you are going!

Pilots Alerted

Remember always stay alert… Yikes !


OK! More on the V speeds, climb, cruise and landing phases next time.

Until then.

Happy Landings!

Capt. Matt

MattCaptain Matt Sheehy is presently involved in Business Development (Canada) for Locatible. He is also the Director (Canada) of Jetana LLC, an international security consulting company with its head office based in Kalispell, Montana, USA. A retired Air Canada Captain with 37 years of experience as a commercial pilot. Matt is an internationally recognized security expert and served over his career in various roles and capacities at CALPA, ACPA and ALPA Int’l. During the dark days immediately after 9/11, Matt was the key person that developed and formatted the ACPA Security Committee. 

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